Characteristics of Latin American Business Women

Gone are the days where women stayed at home to clean the house, take care of the kids, and wait for the newest episode of their favorite show. Every year in the United States, the number of Latina business women is increasing. Many of these women that decide to navigate the business world on their own become a point of pride for their Hispanic community. But what are the characteristics that allowed these women to reach their potential?

A 2016 survey mentions that an estimated 1.9 million businesses are run by Latina business women. This shows a radical increase of 137% between 2007 and 2016. Many of these are small businesses. With more women becoming business owners, the immigrant community continues to leave its mark on this country.

There are some specific characteristics of entrepreneurs that help them reach success in the business world, and they could be of use to you too.


The level of integrity that a woman entrepreneur shows in her work and with her clients is directly associated with the amount of faith in her business she will receive from the community. Having the faith of the community on your side is like gold because it is almost a guarantee that they will purchase your products and services, time and time again.


Another quality of the Latina entrepreneur in the US is self-confidence. Many times, especially when someone is just starting out in their career, people will want to give their opinions, good or bad. The important thing to remember in this situation is that other people will always have opinions about how we should live our lives, but as long as you have a plan of action and confidence in your decisions, no one can tear you down.


Positivity is crucial in every aspect of life. Being a business owner brings a lot of uncertainty with it but also the need to make quick decisions. Even if some things do not turn out the way you planned, you should stay positive and use your mistakes as lessons for the future. Never let your mistakes defeat you.

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