Seven Effective Ways to Drive Customers to Your Website

Small Business Owner Driving Website Traffic
As a business owner, driving more traffic to your website means potentially increasing the sales of your product or service. A well-run site will set your business apart in a competitive market. Here are seven easy and effective methods to increase your website’s visibility:

1. Improve your on-page SEO

Having control of your website’s search engine optimization (SEO) is vital to ensure Google, and other search engines find you. If you’re new to SEO, improving your site structure, internal linking, and content will help drive traffic to your website.

Look for keywords that are related to your niche and use them consistently on your website. Many tutorials share valuable information on improving your on-page SEO and you can also use free tools such as YoastSEO to optimize your site content.

2. Paid search: Facebook and Google Ads

You need to invest money on digital advertising to sell your products or services. But, you want to be sure it’s affordable, targeted, and efficient. Before you create your ad, think about your customers first. Who are they? How old are they? Where are they located? If you can't answer these questions, do a little research to understand your ideal client better and advertise to potential customers who are most likely to purchase your products or services.
 
Facebook Ads allows you to narrow your targeting down to gender, age, geographic location, annual household income, previous purchasing habits, and much more. You can be best assured that you are reaching the right person, at the right time, and in the right place with this form of advertising!
 
Google Ads works with keywords. Look for words and phrases that represent your product or service and that potential clients may type when they are browsing the web.  After identifying these keywords, create and place ads that use them.  Best practice is to make sure you bid on any searches that include your company's brand. These are people who already know you and can be some of your best customers!
 
Bid on the amount you’re willing to pay every time a person clicks on your ad (known as cost per click or CPC) and launch your first Google ad. Advertised websites appear in the search engine as the top results for selected keywords. This allows for maximum visibility to drive traffic to your site.

3. Social media posts

You can also develop engaging content that your social media followers will love. Create a content calendar based on your customers’ likes and be sure to post on a regular basis.
 
Mix informational pieces of content with memes, contests, surveys, and sales related posts. Balance the information you share and remember to provide quality versus quantity to your customers.

4. Forums/message boards

An easy way to drive traffic to your website is by engaging in conversations with potential customers. Look for forums or message boards that discuss topics related to your product or service and engage in conversations with your potential new customers.
 
Provide relevant answers to their questions and leave a link to your website, where you provide the solution to their problems. You immediately gain your potential new customers’ trust when you position yourself as an expert.
 
One of the more popular Q&A sites is called Quora. Always remember to offer value and don’t sound too much like an "advertisement" when leaving a response with your website’s link.

5. Email marketing

What’s better than having someone visit your website once? Having them visit it over and over again. Once you’ve earned your customer's trust by having them sign up for your email list, provide valuable content on a regular basis.
 
Create campaigns with special offers or discounts and send them to your client email list. This is an easy way to secure repeat customers, drive traffic to your website and to grow your visibility within search engines.

6. Guest blogging

As a guest blogger, you position yourself as an expert. The process is similar to that of posting on a message board or forum. However, when you guest blog, you should be writing a lengthy article on a topic that your potential clients are interested in and that you have unique knowledge about. Unlike with message boards, you are digging deeper into a topic and aiming to provide more comprehensive and useful answers.
Guest posting etiquette includes sharing a link to the guest blogger’s site. This is beneficial to drive traffic to your website and to grow your link-building strategy.

7. Interviews

Reverse the roles and invite an expert to discuss a topic on your site. Ask relevant questions related to your niche, either through a written question/answer format or by creating a podcast. Providing good answers to your readers’ questions or solutions for their problems builds trust. The right interviewee can add credibility and can vouch for your business. Bottom line, consumer skepticism vanishes as people get to know you, and your product or service offerings better.
 
All these strategies take time and planning and are only useful if done consistently. There are several free courses and certifications available for many of the tools and topics listed in this post.
Develop a content marketing plan following the tips we shared in our previous article and soon, you will drive consistent traffic to your website.
Protecting your business's assets is just as important as driving traffic to your website. Infinity Insurance can help you with your Commercial Liability Insurance and Business Owner’s Policy. Call one of our friendly agents at 1-800-INFINITY or visit our website to receive a quote within minutes.

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