Go Mobile to Further Your Small Business Success

If you own a small business and want to increase traffic on your website, you need to go where your audience is. In this day and age, chances are that audience is on mobile. If your business does not have a presence online, you are missing out on the best marketing opportunities. This goes further than just having a website.

Having a website that looks great on your desktop computer is one thing, but have you checked to see how your site looks on a mobile device? In March of 2015, comScore found that the number of mobile-only Internet users surpassed the number of desktop-only users. The Internet used to only be available at certain times in certain places, but now people have 24/7 access through their phones.

Mobile optimization of your site should be one of your top priorities. Make sure all of your web pages load quickly and display nicely on your mobile devices.  

Also in 2015, 60 percent of online shopping occurred through a mobile device. Your business can easily capitalize on this. It can seem daunting and even expensive to create an app, but truthfully it does not have to be complicated. Hiring a developer to do the app for you may be easier, but it can be pricey. There are other options.

There are several DIY app creators that are simple to use. Many of them require no technical skill, and simply involve dragging and dropping different elements. All you have to do is pay a monthly subscription fee, which can often be less than $1000 per year. These DIY apps can integrate with your social media pages, link to ecommerce if you sell products online and send push notifications to your customers when you have a sale or another important message. It is a good idea when you first create your DIY app to put a reward in place for downloading it.

Mobile optimization requires just a little more effort for a large payoff. Create a mobile app that makes interactions between your customer and your business easier. Put mobile first, and your customers will follow.

Now that you have an app that will advance your company and increase sales, protect what you’ve built through Infinity Business Insurance.

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