How To Create A Professional Business Card
Having a business card is an important part of running a small business. This business card is your message to the world that tells who you are and what your business does. The card is a way to quickly answer all potential questions about you and how to contact you. Here are some tips on making your business card a great representation of you and your business.
The standard size of a business card is 2 inches by 3.5 inches. You may have seen cards of different shapes and sizes. This can be a fun way to make your card stand out. For example, if you run a pet sitting service, you could make your card into the shape of a dog or cat.
One thing to consider when deciding the size of your card is that making a unique card comes with sacrifices. A different size or shape may not fit into a normal card holder or slot in a wallet. This makes it harder to store and carry your card.
Your business card is supposed to represent the overall feel and message of your small business. Color is a big part of this. If your business has a standard color in its logo or other design elements, it is a good idea to use that color on your cards.
The colors of your card should match the function of your business. If your business is more somber, use more subdued colors.
If your business has a more cheerful, whimsical feel, use bright colors on your card. It is typically a good idea to stick to the primary colors-- red, blue and yellow-- unless you have another color that fits your business model.
Use no more than three colors on your card to keep from overwhelming the person reading it.
Look at business cards you have received from others to get inspiration for your own design. Pick out the ones that you like, and decide what you like about them.
The biggest element of the design of your card should be your logo. This allows people to easily know whose card they are looking at. It also allows them to quickly associate your name and your business.
Keep your design simple. The essentials that you should include are your name, title, company name, address, phone numbers and email address. Make sure that the font that you use is easily readable, typically a sans serif font.
If you do want the design of your card to be more unique, consider using a textured or thicker paper. People will be surprised to feel a different texture on a card, which may make your design more memorable. You could also consider printing your cards with a raised font.
Always keep a small stack of your business cards handy. Put a rubber band around them and store them in your purse or wallet. You can also buy a specific card case to keep the cards neater and more professional looking.
When you give someone your card, be sure to give them more than one. This ensures that they will have a copy, even if they misplace one. It also gives them the opportunity to share your card with others.
If you mail out a lot of correspondence, be sure to include a few of your business cards in everything that you send out.
As a small business owner, you may not be able to hire a fancy designer, but you can learn how to make professional looking business cards on your own. Keep it simple, find subtle ways to stand out, and be sure to hand out your card as much as possible.
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