Business Advice: How Do I Know What To Follow?
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Isn’t it frustrating to have every person you meet give you different advice about your business? You were excited about this new venture, but now you are just confused. Well, let’s face it. Not all that advice was good advice. Here are some examples of advice you may not want to follow.
What To Do With Your Day Job
This is not something that another person can decide for you. Jumping into your new business with no strings attached can be thrilling but risky. Keeping your day job can feel more secure but take away from your commitment to your new gig. Just because your Uncle Billy had great success after quitting his day job doesn’t mean he knows what’s best for you and your career. So think this one through, and don’t let other people tell you what’s best.
Advice About the Market
Chances are, no one has looked into the market you are trying to enter more than you. This doesn’t stop people from telling you whether your venture is going to make it. Look into the market yourself and decide what you can offer to stand out from the crowd.
Who Should Do the Work
You may have had some people tell you that if you want your new business to succeed, you will have to do everything yourself. This is simply not true. While delegating tasks is something that you will have to think about, delegation is a key to business. Yet, only you can decide how hands-on or hands-off you need to be.
Where to Advertise
Your cousin Juliana may rave about how her nail salon took off on Pinterest, but that doesn’t mean it’s the right place for your new business. Your audience may be primarily male businessmen. That means you may want to try LinkedIn instead. Don’t let other people tell you where your audience is. Do your research and do some testing. Don’t be afraid to jump ship if a certain network isn’t working for you.
Advice About Your Prices
People might tell you to lower your prices to attract more customers, but they may not be aware of how much overhead you have or the labor that your business requires. Come up with a price that is fair for the value you are giving, and that your business can survive on. Only you can find that happy medium.
Of course, other people are only trying to be helpful, and at times they can be! Just don’t let anyone dictate what your business should be or do. Only you can make the big, important decisions for your small business.
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