Super Bowl Ads: 6 Unforgettable Car Commercials
These days, producing a television ad can be an expensive and daunting task. However, running an ad on one of the most watched television broadcasts in the United States, a.k.a the Super Bowl, means that even more is at stake. In fact, a 30-second advertising spot during the Super Bowl costs around $5 million. Companies that choose to place an ad during this event have to place an even bigger effort in producing more remarkable ads. Here are the top 6 Super Bowl ads you have to see.
#1) BMW 'Newfangled Idea'
For those who don’t remember, there was a time when most of the public had no idea what the internet or emails were. That's why BMW surprisingly merged history and humor together in its Super Bowl ad back in 2015. They set the scene with a 1994 episode of the Today show with Bryant Gumbel and Katie Couric, in which they show their lack of knowledge about the internet. Then the ad shows them inside the BMW i3 2015 electric car, having an equally confusing conversation. The automaker emphasizes "Big ideas take a little getting used to."
#2) Honda Ridgeline 'A New Truck to Love'
Broadcast during the 2016 Super Bowl, this commercial demonstrates that singing animals are not just a phenomenon for children, but for adults as well. Honda had redesigned their Honda Ridgeline truck, so they had to promote it in a creative way. The commercial features some singing sheep and a talking dog. In the ad, the flock of sheep sing and harmonize to the famous 'Somebody to Love' song. Even the pastor plays the same song repeatedly on his Ridgeline’s external stereo system.
#3) Toyota Prius 'The Longest Chase'
In this advertisement, Toyota records four thieves who decide to steal a new Toyota Prius, to escape the authorities. (They also leave a bag of cash for the owner of the car). The police are surprised when they have difficulties while chasing them, which breaks misconceptions about the Toyota Prius. This Super Bowl commercial was broadcast during the 2015 game, and the quality of the ad stirred a lot of attention on social networks.
#4) Hyundai Genesis 'First Date'
The participation of comedian Kevin Hart adds a comedic touch to this Super Bowl commercial in 2016. Hyundai filmed Kevin Hart as a worried father who spies on his daughter's first date. Hart uses the Blue Link car locator to follow his daughter and her date in foolish ways. Hyundai used this announcement to boast its new technological feature, which allows the owner to track the vehicle, all from a smart watch.
#5) Volkswagen 'The Force'
In 2011, Volkswagen produced a commercial that changed the way companies promote their products in Super Bowl ads. "The Force" featured a boy walking around his house dressed in the Darth Vader Star Wars costume while trying to use his powers. Disappointed at not being able to use his powers, the boy makes one more attempt with his father's Volkswagen Passat and is surprised when he starts the car. In reality, this happened with the assistance of his father, who really started the car with his new Passat remote control.
# 6) Chrysler 'Imported from Detroit'
With the wave of popularity of imported cars from Europe or Asia, the Chrysler company made a great attempt to reverse that notion, and to build a sense of pride in domestic cars. One of the cities that was severely affected by the globalization of automobile production is Detroit, Michigan. For that reason, the announcement framed the urban images of the city, including the empty factories, and adds a touch of emotion based on the past of the city and its survival. Combined with the presence of Eminem, a Detroit native, this commercial intends to try to make consumers reconsider Chrysler and, by extension, the city that was once the booming capital of auto manufacturers.
The ads in the Super Bowl have become phenomena long awaited by the public ever year. Our passion for cars led us to compile this list of the best car commercials. Also, make sure you have a team of reliable people at your service, when driving your vehicle. Call an Infinity agent at 1-800-INFINITY or get an online quote today.
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